Hi All,
Here’s your weekly dose of “5-Bullet Tuesday”, list of things I’m enjoying or pondering.
What I’m reading –
I am reading “Braving the Wilderness” by Brené Brown.
The author talks about how we all have an innate desire to belong.
From the time we gain consciousness, we are constantly seeking comfort in being a part of something – a cool gang of friends, a social club, family and so on.
While there is nothing wrong with that but often times we end up going to any extent to be considered a part of a group! We even sacrifice who we truly are, for the want of fitting in.
The choice we always have is one between fitting in and standing out. Yes, the price is high, as the author quotes, but the reward is great – Freedom!
(Brené quotes Maya Angelou, her inspiration.)
Concept I’m excited to implement –
Ever wondered why your brother never gets it despite your endless efforts to explain an idea that’s in his best interest?
Selling is all about solving a customer’s problem. And it’s the same whether you’re selling products or ideas.
But we have to be careful about who we are offering the solution to. People are at different level of awareness and if you want to sell a product or an idea to someone, it’s key to know what level they’re at.
Ray Edwards from Platform University has developed a framework he calls the OPEN Buyer Awareness Scale, that can come in handy to understand what level the person you’re selling you is at:
- Oblivious– People at this level have no idea the problem exists and are completely uninterested in the solution.
- Pondering–At this level, people are aware of the problem but not worried although they may think about solving it.
- Engaged–This is the level where people are fully aware of the problem and actively seeking a solution for it.
- Need–This is where people are desperate for an immediate solution. They may go to the extent of trying a dozen solutions at once.
Best use of your time is selling to people who are Engaged and the ones in Need will find you as well.
Otherwise, you might be wasting your time.
Challenge I’m undertaking –
Seemingly simple but in reality it is pretty tough. But once again, the rewards are great. I call it the Writober challenge. I will write 750 words every day for the entire month of October.
The tool, and this is my favourite, I will use to nudge me into doing this is called 750words.com. I do have a paid membership ($5 a month) but if you’re wanting to explore, they offer a one month free membership.
No credit card required.
All you need is an email address. Worth giving it a try if you’re on a journey to become a writer.
Quote I’m pondering —
“If you wish to improve, be content to appear clueless or stupid in extraneous matters.”— Epictetus
Now that’s something I can do!
What am I looking forward to –
Laughter is the best medicine. Well, we’ve all heard that quote. But what are we doing about making some giggles happen. Well, it doesn’t just happen on its own.
You have to create it, make room for it, or at the very least seek for it.
Toastmasters Humorous Speech Contests happens every year this time and are one place you can go and experience it, for free. Well, almost.
It’s happening at our Club this Sunday, 20th October. Come and be our guest! Wanna know more? Check this out.
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